5 Tips for your Marketing Strategy
1) Budget for Success in 2017
Make sure you've allocated enough resources (people and money) to accomplish your company's marketing and advertising goals for the year.
2) Confirm Your Value
Make sure you're clear on what makes you different from your competitors. Talk to some of your customers and find out why they chose to buy from you—and what could make them switch teams and buy from your competitors instead.
3) Review and Organize Your Marketing Collateral
Make sure that your printed and digital marketing materials are written and designed to attract your ideal customers and communicate your company’s unique qualities to prospects and customers. Verify that dates are updated, that your style guidelines are being followed, and that everyone on your sales team is using the right version!
4) Review Your Website and Online Marketing
Take a look at your website and social media channels to make sure they're designed to attract and educate your contacts. Is your branding and messaging consistent? Are you engaging with the right target audience? Is your content compelling and educational?
Shaved Head Media can give you a quick snapshot of what you’re doing right, and where you could improve.
5) Track Your Progress and Evolve Your Tactics
Make sure you have defined metrics for measuring success, and have assigned individual team members to be accountable for solving each issue. Set up regular meetings to review progress, identify and solve issues, and align activities across teams. Learn from your mistakes and victories, and evolve your tactics as needed to maintain your traction!
Be Sure To
Set up regular meetings to review progress, identify and solve issues, and align activities across teams. Learn from your mistakes and victories, and evolve your tactics as needed to maintain your traction!
There’s a lot of work to do here, and it can be tough to be objective about your own company when you’re so close to it. Still have questions about how to prioritize, how to get it all done, or how much it will cost? Contact us today for a FREE CONSULTATION.